Edge Video AI, Shoppable Marketing Guide

FAST Channel Portfolio Appendix

Media Partner Introduction

The Shoppable TV Opportunity

Consumers are Ready to Engage and Buy

Backed by LG Data — Viewers actively seek interactive shopping experiences on CTV.

71%

Second-Screen Ready

Viewers hold phones while watching, primed for scan-to-shop

51%

Willingness to Shop

of CTV users wish they could shop online using their TV

62%

Open to QR Codes

are open to scanning a QR code on a TV ad in the next 12 months

47%

Recent Purchase

have made a purchase after seeing a TV ad (last 3 months)

Shoppable TV isn't just coming — the audience is already trained.

Source: LG Ad Solutions, Jan 2024

The Problem: Existing Shoppable TV Falls Short

Multi-QR Chaos

Current solutions clutter the viewing experience with multiple QR codes, creating visual pollution and confusion for viewers trying to engage with content.

Static Clunky Overlays

Existing platforms use rigid, pre-programmed overlays that disrupt the viewing experience and fail to adapt to dynamic content changes.

High Latency Killing Engagement

Slow loading times and poor synchronization between video and shopping elements create friction that dramatically reduces conversion rates.

Massive Manual Product Tagging

Current solutions require extensive human intervention to tag products in videos, making scaling impossible for live content and cost-prohibitive for VOD.

Edge Video AI — Solution Overview

Single, Dynamic QR Gateway

Our patented single, non-intrusive QR code dynamically adapts to on-screen content, instantly delivering infinite product options without visual clutter or needing multiple links.

Rapid Deployment & Instant Monetization

With just one QR promotional video, any broadcast channel can become instantly shoppable and interactive, maximizing commercial opportunity from day one.

Zero-Latency Viewer Experience

Edge processing delivers sub-second response times, ensuring instantaneous synchronization between video content and available purchase options to maintain viewer engagement and maximize conversions.

Patented AI Product Matching

Proprietary artificial intelligence identifies and tags products automatically across both live broadcasts and VOD content, eliminating the need for costly and slow manual intervention.

Incremental Revenue Stream

Our system integrates seamlessly, creating a powerful new revenue channel that complements existing advertising models without cannibalizing current income.

Real-Time Shoppable Overlays

Edge Video AI dynamically identifies products within content and generates contextual QR code overlays exactly when they are relevant on screen. This transforms passive viewing into active commerce.

This automated, real-time process ensures viewers can engage with products instantly without interrupting the broadcast flow, creating a truly frictionless path to purchase.

Instant Contextual Purchase

QR codes surface automatically during shoppable moments, providing a direct link to the product being viewed.

Seamless Viewer Experience

Frictionless engagement allows viewers to scan and purchase instantly without needing to pause or disrupt the content flow.

Optimized Timing

The overlay appears at the precise moment of product relevance, maximizing conversion rates while maintaining viewer immersion.

Make Every Ad Break Count

Strategic Placement

Insert QR code CTAs in unused ad space when viewers are most receptive to drive immediate action.

Drive Urgency

Use integrated countdown timers to highlight limited-time availability and increase conversion rates.

Real-Time Metrics

Monitor scan rates and conversion data instantly to continuously refine timing and placement strategies.

Section 2: Edge Video AI Solution

Transforming passive viewing into active commerce by integrating real-time, personalized AI overlays directly into video content.

  • Solution Overview & Real-Time Overlays
  • Enhanced Ad Break Monetization
  • Industry Customization Examples
  • Persistent Banners & Mobile Features
  • Regulatory Compliance

Persistent Banners for Passive Engagement

Static or dynamic QR banners act as constant shopping invitations — non-intrusive but effective.

Always Available

Viewers can engage at their convenience without missing content

Customisable Position

Place banners where they complement rather than obstruct the viewing experience

Dynamic Updates

Change offers in real-time based on content context or viewer behaviour

Key Features: Adaptive Mobile Viewing Modes

The Edge Video AI mobile application ensures a seamless and intuitive interactive experience by dynamically adjusting the interface based on user orientation.

Portrait Mode: Shop & Watch

Seamlessly blends entertainment and commerce. The top half displays video playback, while the bottom presents a dynamic shoppable feed featuring products, tickets, and experiences.

AI-powered matching syncs products in real-time with video content. Tapping a product instantly opens its affiliate site within an in-app browser for frictionless purchasing.

Landscape Mode: Immersive Viewing

Prioritizes the viewing experience by going full-screen for immersive video playback, with the shopping feed automatically disappearing.

A simple gesture or tap overlay quickly toggles the shopping panel back, maintaining user control and flexibility without interrupting the content.

Regulatory Compliance and Data Privacy

The Edge Video AI platform is engineered for integrity and security, ensuring full compliance with essential regulatory standards while prioritizing user control over data.

Ofcom Compliant Second Screen

The entire shopping experience operates on a dedicated second screen, completely separate from the main broadcast. This approach ensures it respects regulatory guidelines and maintains the integrity of the televised content.

  • Ensures editorial integrity by avoiding direct overlays or in-program advertising.
  • Viewer participation remains optional, initiated only via a QR code scan or direct opt-in, empowering user choice.

GDPR Compliant Login

Our platform prioritises user privacy and data security. Personalisation features are only activated after users provide explicit consent through a secure OAuth login flow.

  • User consent is mandatory for any personalisation, ensuring full transparency.
  • No personal data is shared with broadcasters; Edge Video acts as the sole data controller.
  • We guarantee secure data storage, robust encryption, and full user rights regarding data access and deletion.

AI-Powered Discount Activation

Trigger highly effective, real-time coupons by aligning them with emotional content peaks during the broadcast.

AI-Driven Timing

Our AI platform identifies emotional peaks in content to precisely time coupon offers for maximum viewer relevance and impact.

Instant Redemption

QR codes lead directly to mobile-optimised coupon pages, enabling seamless, one-tap redemption for viewers.

Maximize Conversion

Leverage timely, relevant offers combined with ease of use to drive high engagement rates and measurable conversion.

Case Study: Exclusive Cookware Offers in the UK

Edge Video partners with leading cookware brands to deliver exclusive, timely offers directly to viewers through our shoppable video platform.

Featured Promotions:

  • Ninja UK: Save £40 on Double Stack XL Air Fryer 📅 Valid until 13 May 2025 🔖 Code: STACKED
  • Tefal AT: 20% off Ingenio Cookware Sets 📅 Valid until 29 June 2025 🔖 Code: INGENIO
  • Tefal AT: 15% off Pizza Oven 📅 Valid until 31 May 2025 🔖 Code: PIZZA15

This example demonstrates how Edge Video seamlessly connects content to commerce, delivering measurable results and maximizing return on investment for our brand partners.

Edge Video Vouchers (UK): Top 10 Product Categories by Voucher Count

This data showcases the highest volume product categories leveraging the Edge Video voucher system, based on an AWIN example in the UK market. The voucher usage clearly demonstrates strong engagement across various clothing and footwear segments.

Source: LG Ad Solutions, Jan 2024

Reward Engagement with $FAST Tokens

Users earn tokens for watching, interacting, and shopping — enabling leaderboards, loyalty programs, and reward redemption.

Watch Content

Viewers earn tokens passively simply by watching sponsored content.

Scan & Interact

Earn bonus tokens through active engagement like QR code scans and daily check-ins.

Accumulate

Tokens are automatically secured and tracked within the viewer's digital wallet.

Unlock Rewards

Exchange tokens for discounts, exclusive content, or branded merchandise.

Turn Connected TV Viewers Into Gaming Competitors with Live Leaderboards

Elevate engagement with real-time rankings on Connected TV

By transforming passive viewing into active gameplay, the live leaderboard system enables viewers on Connected TV to compete in real-time. Viewers earn $FAST tokens based on engagement actions—such as scanning game-specific QR codes, completing content segments, or interacting with in-game items—instantly fueling their rank in the competition.

The Connected TV screen dynamically displays a live leaderboard, immersing viewers into the game and fueling competitive participation.

🏆 “Top Players on TV”

1. @GamerProMax – 145 pts
2. @ScreenSlayer – 130 pts
3. @QRChamp – 127 pts

…
“Join the game! Scan now to climb the leaderboard and win tonight’s ultimate prize!”

Features of the Live Leaderboard:

  • Avatars + usernames or initials for privacy-aware display
  • Auto-updates every 30–60 seconds to reflect real-time engagement
  • Can be reset weekly, daily, or per broadcast

Gamification Loops: Earn $FAST Tokens

Rewards Examples:

  • Top Player: Exclusive in-game rewards, gift cards, or bonus $FAST tokens
  • Random top-10 player draw for special unlocks
  • Flash prize for reaching the top during a live game segment

Impact of Gamified Viewing:

Heightened Game Engagement

Boosts dwell time and viewer retention through interactive competition.

Game-Driven Viral Buzz

Generates excitement and social sharing with the chance to see names on TV.

Dedicated Player Community

Cultivates dedicated audiences through continuous reward loops.

Zero-Cost Ad Creation with AI

Leverage AI to automatically generate high-quality video advertisements directly from your existing content, ensuring great results without the usual costs.

Tools used: vids.google.com, elevenlabs.io

Rapid Turnaround

Generate complete video ads in under a minute, ready for immediate deployment.

Cost Efficiency

Eliminate production expenses while maintaining high-quality output.

Priority Partnerships and Dynamic Commerce

Priority Partner Products

Media partners' products receive preferential placement over competitors.

  • Guaranteed visibility
  • Brand protection
  • Enhanced conversion rates

Location-Based Tickets

Our AI engine dynamically selects relevant event tickets based on viewer location.

  • Local sports matches
  • Nearby concerts
  • Regional festivals

Smart Coupon Selection

Coupons are intelligently matched to products from shoppable moments.

  • Personalized discounts
  • Complementary product offers
  • Limited-time deals

SECTION 3: ADVANCED FEATURES

Extending interactive capabilities with next-level AI-driven commerce, token rewards, and best-practice activation strategies.

AI Discount Activation & Voucher Data

Token Rewards & Leaderboards

Effective Tactics & Contextual Commerce

SMS & Compliance

Real-Time Contextual Commerce

AI Finds the Moments That Sell

The Edge Video AI platform watches your content and automatically injects relevant product or experience opportunities — in real time.

1

Concert Scene

AI detects live music performance and automatically inserts ticket purchase opportunities

2

Recipe Demonstration

System identifies cooking segment and offers complete ingredient bundle with one-click ordering

3

Home Décor Feature

AI recognises interior design elements and presents matching items for purchase

Interactive SMS Integration

Enable instant viewer engagement using keywords and short codes, delivering interactive shopping experiences directly to their phones.

Frictionless Call to Action

Use memorable keywords and clear text instructions for quick viewer response and high recall.

Instant Gratification

Automated system provides immediate replies with relevant offers or exclusive content.

Optimized Conversion

Drive urgent action and maximize conversion rates with tailored SMS follow-up campaigns.

Ofcom-Aligned Marketing for UK TV

All QR and shoppable activations respect Ofcom rules around commercial references, disclosure, and consumer protection.

Transparent Disclosure

Disclose sponsorship & affiliate links clearly to viewers

Proper Labelling

Use "Promotional" overlays during QR display to distinguish commercial content

Content Separation

Separate editorial & commercial overlays to maintain programme integrity

Revenue Model: Affiliates, Vendors & Commission

Affiliates

Partners who integrate interactive shoppable links (QR codes) into broadcast content to drive direct consumer action and sales conversion.

Vendors & Retailers

Brands offering products and services via the platform. They manage inventory, handle fulfillment, and pay a defined commission on verified sales.

Commission Structure

A transparent, performance-based revenue sharing model. Our platform takes a percentage of the vendor commission, with the remainder shared with the affiliate partner.

Edge Video AI: Key Activation Features

Real-Time QR Interactivity

Engage viewers with contextual shopping opportunities appearing at the perfect moment.

Multi-Channel Engagement

Utilise SMS and gamified $FAST token rewards for diverse viewer touchpoints.

AI-Powered Product Placement

Intelligent system identifies and capitalize on the most effective selling moments automatically.

Regulatory Compliance

GDPR and Ofcom compliance ensures all interactive elements meet UK broadcasting requirements.

Our Premium FAST Channel Portfolio

Edge Video AI offers a growing collection of FAST channels, reaching millions of viewers across diverse markets worldwide.

Our portfolio spans high-demand content verticals including travel, sports, adventure, and lifestyle, delivered through major streaming platforms. We are continuously expanding our global footprint in the rapidly growing FAST market.

INTRAVEL – Global Travel Hub

Launched in October 2023, INTRAVEL has quickly established itself as a leading FAST travel channel, reaching over 90 million monthly viewers across more than 40 countries worldwide. Our signature blend of aspirational and accessible travel programming resonates with global audiences seeking both practical guidance and breathtaking destination showcases.

Platform Availability

  • Samsung TV Plus
  • Rakuten TV
  • Fubo
  • Amazon Fire TV
  • LG U+
  • KPN
  • Southeast Asian platforms

INTRAVEL – Premium Programming

My Greek Odyssey

Follow host Peter Maneas as he navigates his superyacht through the Greek Islands, exploring hidden gems and ancient culture across the breathtaking Aegean archipelago.

Travel in Style

Experience the world's most luxurious destinations, hotels, and experiences through the eyes of seasoned travel experts seeking the ultimate in refined global tourism.

World of Travel

An immersive journey through diverse global cultures, connecting viewers with authentic experiences and the people who make each destination truly special.

INTRAVEL's diverse programming appeals to travel enthusiasts of all types—from luxury seekers to adventure travellers and cultural explorers—delivering compelling content that inspires wanderlust and practical trip planning.

Danger TV

U.S. Action & Survival Programming

Danger TV delivers high-octane documentary content focused on crime, survival challenges, and action-packed real-life scenarios. Our carefully curated programming appeals to thrill-seeking American audiences who crave authentic stories of danger, courage, and human resilience.

Target Market

USA FAST and streaming platforms

Content Focus

Crime documentaries, survival challenges, and action-driven true stories

Core Audience

Adults 25-54 with interest in true crime, survival, and adrenaline-fueled reality

The Problem: Fragmented Viewer Engagement

Traditional QR code implementations and shopping features in streaming content suffer from inconsistency, lack of integration, and poor user experience, leading to low conversion rates and fragmented data insights across FAST channels.

Inconsistent Experience

Different channels and programs use varied, non-standard approaches to QR code placement and functionality, confusing viewers and eroding trust in the interaction point.

Fragmented Data Insights

Without a centralized platform, tracking viewer interaction, conversion rates, and return on investment (ROI) across disparate channels is complex and inefficient.

Integration Lag & Drop-Off

Linking the physical screen to digital shopping or engagement often involves slow redirects and poor technical integration, causing significant viewer drop-off rates.

Wedosport: Live and Lifestyle Sports Content

Wedosport delivers a dynamic mix of live sporting events and lifestyle programming for sports enthusiasts across European markets. Our channel combines the adrenaline of live competition with behind-the-scenes content and athlete profiles. With rights to a diverse range of sporting events and exclusive original programming, Wedosport offers an immersive sports viewing experience that goes beyond traditional broadcasts.

1

Market Reach

  • Germany - Primary market with comprehensive platform coverage
  • Austria - Strong viewership across major streaming services
  • UK - Growing audience on FAST and OTT platforms
  • Switzerland - Strategic expansion with targeted local content
2

Content Offerings

  • Live competitive events across multiple sports
  • Training and technique tutorials
  • Athlete profiles and documentary features
  • Sports culture and lifestyle programming

Coming Soon: New Verticals

Expanding Our Global Channel Portfolio

Edge Video AI is developing exciting new FAST channels to complement our existing portfolio. These upcoming launches will expand our reach into additional content verticals with high audience demand and strong monetisation potential.

Travel Vertical Expansion

Building on INTRAVEL's success with specialised channels targeting specific travel interests, destinations, and travel styles to capture more defined audience segments.

Cooking Vertical Launch

Premium culinary content featuring celebrity chefs, international cuisines, cooking competitions, and food culture exploration from around the world.

Lifestyle Vertical Development

Wellness, home design, fashion, and personal development programming designed to inspire and inform viewers seeking aspirational yet accessible lifestyle content.

Distribution Opportunities

Partner with Edge Video AI

Our channels offer compelling opportunities for distribution partners seeking premium, audience-tested content that delivers strong engagement and advertising performance.

Flexible Distribution Models

Customisable revenue share arrangements to align with your platform's business model and audience requirements.

Technical Integration Support

Dedicated technical team to ensure smooth channel integration across all major FAST and OTT platforms.

Marketing Collaboration

Joint promotional opportunities to maximise channel visibility and audience acquisition.

Edge Video AI Platform: 2.0 Solution Overview

The next evolution in shoppable video technology is here, connecting brands with viewers at the moment of inspiration. Our platform seamlessly integrates commerce into content, creating meaningful engagement opportunities that drive measurable results, transforming content into conversion.

Platform Overview

Architectural foundation and capabilities.

Enhanced Engagement

QR check-ins, second screen features, and integrated wish lists.

AI-Driven Commerce

AI scene detection and smart coupon activation for seamless transactions.

Key Features: Redefining Viewer Engagement

Gamified QR Check-ins

Viewers scan QR codes to earn points and unlock rewards, driving daily engagement and retention.

Second Screen Experience

Interactive mobile app syncs shoppable products directly with video content in real-time.

Integrated Wish Lists

One-tap saving feature allows viewers to curate and collect favorite products for later purchase.

AI Shoppable Moments

AI scene detection instantly matches and tags relevant products appearing in the content.

Each feature is designed to create multiple touchpoints between your brand and engaged viewers, building connections that convert to sales.

Second Screen Engagement: Key Features & Benefits

Platform Features:

  • Mobile "film reel" displays products synced perfectly with the live stream
  • Priority Vendor Status ensures your products appear more frequently in matches
  • Detailed product information and purchasing options available with one tap
  • Seamless OAuth authentication for quick account creation and persistent logins

Value Proposition for Brands:

  • Captivate viewers on a second screen without interrupting their primary viewing experience
  • Reduce friction in the path to purchase with integrated checkout capabilities
  • Gain valuable data on viewer browsing behaviour and product interest
  • Create a sense of urgency with limited-time offers tied to specific content moments

Drive Loyalty with Favourites & Trending Items

Personalized Wish Lists

Our OAuth-secured system enables viewers to save items with a simple tap, building personal collections that create a persistent connection to your brand and drive repeat engagement.

Top Picks (Trending Items)

Automatically surface products gaining momentum for viral visibility. This social proof accelerates the purchase decision process and utilizes FOMO (fear of missing out) effectively.

Viewer Loyalty Metric: Average users revisit their wish lists 3.4 times before making a purchase decision, creating multiple opportunities for conversion.

Key Feature: AI Scene Detection for Shoppable Moments

Our proprietary algorithm identifies specific contextual moments within video content, matching your product catalogue directly to create natural, scene-based discovery opportunities in real time.

Travel & Experiences

Fashion & Accessories

Home Decor & Lifestyle

Food & Beverage

Sports & Fitness

The system leverages context across these categories, ensuring viewers encounter products precisely when their interest is highest, leading to seamless conversion through instant click-to-buy links embedded directly in the stream.

Coupons & AI Deals: Smart Offers Matched to Content

Contextual Triggers & Optimization

Our AI automatically matches your uploaded coupons and deals to relevant moments in the content. Viewers receive personalized discount notifications precisely when the right product or activity appears on screen. The system constantly learns from viewer behaviour to optimize offer timing.

Dramatic Conversion Spikes

This contextual pairing creates dramatic conversion spikes. Brands using our AI deal system report an average 37% increase in redemption rates compared to traditional digital coupons, maximizing ROI from existing offers.